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Super Bowl

RadioShack, Avocados, and more on the way.

RadioShack Super Bowl Case Study

My job was to help make sure people were talking about RadioShack during the Super Bowl, we had 5 trending topics on Twitter. This case study explains how we accomplished that.

First Draft Ever - Avocados from Mexico

Avocados From Mexico asked us to repeat our RadioShack success by developing a Super Bowl campaign for their magical fruit. Again, we delivered with a live draft that continued online after the Super Bowl. My friend Tom posted a bunch of news clips.