BREAK RULES
MAKE RULES
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Photography
I love the unscripted moments that make a photo feel alive, whether it's a quiet, candid interaction or a chaotic burst of joy. It isn't about staging the perfect picture; it is about being ready when the perfect moment decides to show up. While those split-seconds feel like magic, catching them is a repeatable skill. It comes from years of learning to read a room and anticipate the action, allowing me to consistently capture the story without ever needing to interrupt it.
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CREATIVE + STRATEGY
My creative practice is rooted in the principles of documentary and improv: I believe the best stories are the ones you allow to happen. I design environments and frameworks—for brands like J.P. Morgan, Capital One, Walmart, and GE—that let the truth shine. If creative direction is the experience, strategy is the architecture that makes it possible. I build the foundation that supports creativity, ensuring that every idea is tethered to a business reality that drives growth.
THE LONG- WINDED OVERVIEW
I am a natural observer. Whether I am behind a lens or in a boardroom, my work is fueled by a singular obsession: watching the world unfold to find clarity in the noise. I don’t just think in terms of advertising or marketing; I think in solutions, connecting unexpected dots to build brand narratives that feel less like commercial interruptions and more like genuine human moments.
This observational approach has defined a career of unorthodox problem-solving. I have architected new tools for consuming news for CNN, launched GE’s first integrated content series, and wrote the strategy that helped Walmart achieve the biggest sales day in the history of commerce. I have been a strategist, CMO, and creative director… sometimes in the same day; sometimes in the same meeting.
I bridge the creative and the concrete. From co-founding the AI platform Harbinger, to launching robotic martini bars and solar carousels, my focus is the same: creating the architecture that allows stories to happen.