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Rye Clifton

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CapitalOne G.O.A.T. Bracket

 

CapitalOne G.O.A.T. Bracket Case Study

Pre-Produced in real-time

The idea is simple: we’re bringing back the CapitalOne G.O.A.T. to pick teams for the March Madness bracket. The only catch is that we need to shoot before knowing teams in the tournament and we don’t have rights to use team logos. This highly detailed production allowed for real-time flexibility so once the teams were announced we could release our picks in real-time.

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